Leveraging all touchpoints to analyze consumer insight
A thorough understanding of the consumer requires dozens of surveys and studies that must be interrelated and statistically significant.
In fact, to obtain a complete and articulate kaleidoscope of the consumer, companies must track data and insights from multiple touchpoints and use different methodologies: some are simpler and more straightforward, such as quantitative panel surveys, while others are more articulate, such as cluster, persona, and journey analysis.
Multiple touchpoints and methodologies
Let's have a look at how many methods and touchpoints it takes to really get to know your target audience:
- Web listening analysis on open data allows you to extrapolate smart data, useful for defining consumer clusters and personas;
- Detailed customer journeys can be mapped with qualitative analysis of online reviews;
- Statistical insight detection at the point of sale provides a deeper understanding of the customers and catchment area of each store;
- Statistical insight detection from product packaging, on the other hand, allows you to gain a deeper understanding of the customers who buy each reference;
- Finally, panel surveys allow you to statistically explore the insights of your potential customers.
All of this information must then be organized, correlated, and used to outline the marketing and communication strategy and actions that will drive revenue.
How much do all these analyses cost?
Conducting dozens of surveys and analyses across multiple touchpoints and using different methodologies is time consuming and expensive, with average costs ranging from $75,000 to $250,000 per year.
If you’re wondering how to get the same complex information while optimizing costs, we have the solution for you!
InTribe has developed technological solutions that can save you up to 70% of the cost of consumer insight analysis.