A thorough understanding of the consumer requires dozens of surveys and studies that must be interrelated and statistically significant.
In fact, to obtain a complete and articulate kaleidoscope of the consumer, companies must track data and insights from multiple touchpoints and use different methodologies: some are simpler and more straightforward, such as quantitative panel surveys, while others are more articulate, such as cluster, persona, and journey analysis.
Let's have a look at how many methods and touchpoints it takes to really get to know your target audience:
All of this information must then be organized, correlated, and used to outline the marketing and communication strategy and actions that will drive revenue.
Conducting dozens of surveys and analyses across multiple touchpoints and using different methodologies is time consuming and expensive, with average costs ranging from $75,000 to $250,000 per year.
If you’re wondering how to get the same complex information while optimizing costs, we have the solution for you!
InTribe has developed technological solutions that can save you up to 70% of the cost of consumer insight analysis.