Analysis and Research
The challenge of hyper-connection: how to catch the purchasing behaviors of increasingly connected consumers
Hyper-connected consumers have generated new challenges for companies: it is more and more difficult to intercept purchasing behavior and to identify the many influencers that condition consumption choices.
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Consumer Centric Analysis: generational and consumer clusters
Putting the consumer at the center allows companies to flip their perspective and have a more comprehensive and strategic view of their target audiences and clusters.
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