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Consumer Centric Analysis: generational and consumer clusters

Putting the consumer at the center allows companies to flip their perspective and have a more comprehensive and strategic view of their target audiences and clusters.

Analysis and Research | 17/03/2023

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Consumer Centric Analysis: The Kaleidoscope of the Consumer

Evaluating only a few aspects of consumer personality and buying habits can lead to strategic evaluation errors, resulting in communication, product and positioning mistakes.

The solution to this problem is to implement multiple analyses that reveal the many facets of the consumer.

Insights | 10/03/2023

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