Analyzing online tribes can provide valuable insights into consumer behavior, inform targeted marketing, support reputation management, inform product development, and aid in competitive analysis.

In a data-driven world, businesses don't just need data, they need immediately actionable insights to make strategic and operational consumer engagement decisions that drive revenue.

Understanding generational differences is helpful in developing marketing and communication strategies that resonate with different age groups.

Gamification allows you to engage people (especially Millennials and Generation Z) in fun, game-like surveys: here's how to activate a new touchpoint targeting your brand's consumers and your company's employees by increasing redemption (up to 30 percent) and retention.

In a data-driven world, companies not only need to receive data, they need insights that can be immediately used for strategic decisions. So what is the difference between analytics and insights and what opportunities does their analysis offer?

Hyper-connected consumers have generated new challenges for companies: it is more and more difficult to intercept purchasing behavior and to identify the many influencers that condition consumption choices.